Biggest brand controversies You want moderate controversy that gets people talking, not one that causes them to shut you down. ” The rebrand announcement came with a 30-second video featuring high-fashion models but not a single car, while simultaneously deleting the brand’s entire social media history. On top of financial troubles, they've also a controversy revolving around a t-shirt. Between the implosion of Kanye West’s fashion empire and the release of the documentary “Victoria’s Secret: Angels and Demons,” brands ignited May 5, 2025 · Their main focus is on clothing for youth and they've recruited people like Kendall and Kylie Jenner to represent their brand. Today, we uncover the top 20 big brand marketing strategies that shook the… Dec 24, 2019 · 2019 has had no shortage of brand controversies in the fashion and beauty worlds. Shout-out Kyler. The crticism will ebb away and what people will remember is the brand name. 10. Apr 22, 2024 · In November 2024, Jaguar unveiled a controversial new brand identity featuring a redesigned monogram and a new slogan: “copy nothing” and “delete ordinary. Insider has rounded up five other notable flops from well-known brands. The brand is best known for its facial treatment essence, which contains a special ingredient called “Pitera,” a fermented extract derived from sake fermentation. Fem Bleach’s Controversial Advertisement on Karwa Chauth, 2021 . Key Issues: Content Controversies: Accusations of altering content to fit specific agendas or censoring certain viewpoints. Overview: Disney faced backlash for controversial decisions related to its content, including accusations of censorship and biased representation in its media. (Foto: Photo: CC0 Public Domain / Unsplash - Rainier Ridao) Since the company’s conception in 1867, Nestlé has convinced people its baby formula is better for infants than breast milk — a claim that is categorically false. This comprehensive analysis covers significant political, corporate, and social justice issues that have reshaped public perceptions and governance. This didn’t deter the bad attention the brand had received and months after the controversy, the brand has now reduced the quantity of added sugar by 14. Looking back on the biggest dramas, scandals and controversies from every (most) Nintendo franchises. in recent years they've had financial trouble, having gone bankrupt in 2016. Initially gaining notoriety in the late 2000s on Myspace for his beauty, fashion, and self-confidence posts, Insider reports Jeffree Star's career began as a "scene" icon with his face plastered on every Hot Mar 25, 2021 · In recent years, many controversial campaigns have caused fury around the world. From Apple’s cultural misstep to Bumble’s billboard backlash and Jaguar’s controversial rebrand, here’s Campaign’s take on the brands that tripped up in 2024, offering lessons in creativity, cultural awareness, and the ever-tricky art of reading the room. These brands have faced significant backlash from […] Dec 26, 2024 · Year in review: Biggest brand fails of 2024. Distributor ScanSource was hit by a ransomware attack in May that impacted employees, Jan 1, 2020 · Controversies hit every facet of news between 2010 and 2019, and many of them, it seems, have become permanently embedded in our culture. Discover how media influence and the digital landscape amplify these controversies and the lessons learned from historical Jan 22, 2018 · 17. Sometimes brands court controversy precisely to get people talking. Oct 26, 2021 · In the latest episode of the saga of brands facing backlash over their ads on social media, particularly Twitter, FMCG major Dabur’s Fem Creme Gold Bleach withdrew an ad showing a same-sex The average Twitter user follows at least five brands, and 37 percent of average users will buy from a brand they follow, he says, but a third of small businesses still aren’t leveraging the power of Twitter. Gift Article Share article Dec 26, 2022 · Recency bias may make it seem like the Balenciaga controversy is the biggest fashion scandal of 2022, but the truth is that fashion brands got in trouble for all sorts of things this year. When the company re-branded itself as FCUK they claimed the name was short for “French Connection UK” – however, the complaints came when the brand started releasing printed shirts and jumpers with slogans such as “FCUK me” and “Hot as FCUK”. Jun 25, 2024 · In November 2022, Balenciaga launched two ad campaigns that stirred a huge controversy and led to a PR disaster for the luxury fashion brand. 11. 8 Billion In Debt Forces Company To Reorganize. New brands cropped up in an already competitive market, TikTok trends threw marketers into a tailspin for creativity, and data-led insights ruled the roost when it came to the smartest Nov 28, 2023 · Purpose-driven marketing came under fire in 2023, with controversies roiling high-profile brands for months on end. When the much-hyped but critically panned sequel to Sex and the City killed off Carrie Bradshaw’s heartthrob “Big” with a heart attack following a Peleton Aug 2, 2023 · In the world of marketing, daring campaigns, and controversial tactics have sparked debates and left a lasting impact. Instances such as the Dec 23, 2022 · But 2022 was also a year of momentous changes within the industry, with a new wave of brand creative directors and CEOs; controversies, via Kanye West and Balenciaga; and big announcements, such Dec 20, 2023 · Some of 2023's biggest brand fails included Bud Light and Zara. Visit the Business section of Insider for May 1, 2025 · The Celebrity Brand: Skims (formerly named Kimono), a shapewear and clothing line The Controversy: Kim Kardashian initially launched her shapewear brand in 2019 under the name “Kimono,” a word she claimed was in line with two previous business ventures, Kimoji and KKW Beauty. Brand controversies: Worth the risks?News and gossips cycles are ever changing. com/@Kyler_360I fo Dec 13, 2023 · Lagerfeld was a lightning rod for controversy — and other leading design houses seem all too eager to court controversy, too. From sexual misconduct allegations and accusations of copying other brands, more influencers have been seemingly canceled this year. The company is now owned by Golden Gate Capital. Nike knew what they were doing, and it worked. Dec 24, 2019 · 2019’s Biggest Controversies Are Getting the Lifetime Treatment WATCH: Unforgettable Met Gala 2019 Red Carpet Looks Launch Gallery: The Biggest Brand Controversies of 2019 — So Far Dec 20, 2024 · Year in review: Biggest brand fails of 2024. Ready to Jan 29, 2023 · Jeffree Star has undeniably been one of beauty's biggest and most controversial names — even before launching his own brand in 2014. Men in beauty. Dec 27, 2021 · Here’s my top 10 list: 1. From allegations of cultural appropriation to tactless sartorial choices, 2019 was a controversial year for the fashion industry. But during what was billed as the “fight of the century,” the “streaming” part wasn’t really working. Mar 17, 2017 · Whether it’s a well-meaning tweet that backfires, an image that makes people cringe, or a company account that gets in the wrong hands, few brands have managed to navigate social media over the past few years entirely unscathed. His caption read, “Big win! Jun 5, 2023 · Controversial: Although Samsung has consistently delivered innovative consumer electronics, the brand has faced controversies related to product recalls and safety concerns. ScanSource Hit By Ransomware Attack. One of the most talked-about brand fails of 2023 was the Bud Light Boycott. Here are notable marketing scandals from 2024: Nov 3, 2022 · 4. Mar 7, 2023 · Here is our Top 3 of the most controversial scandals of our beloved Fashion houses: #1 Balenciaga: The most recent outrage of controversy in the fashion industry concerned Balenciaga’s campaign called “Gift Shop”, released on November 16th. 4%. Following that, many brand ambassadors cut ties with the companies in question. Incorporate controversy into your team’s marketing Aug 7, 2024 · 10. Dove’s new body-positive #packaging might be on-message, but it backfired anyways. Fans watching the Jake Paul vs. Take the Wicked poster design controversy. Among them are the college admissions scandal, the robbery Dec 3, 2023 · SK-II is one of the most well known Japanese cosmetics brands in the world. Apr 8, 2023 · Here, FEMAIL has laid bare the worst controversies to haunt the brand to date By RAVEN SAUNT FOR DAILYMAIL. Dec 28, 2023 · The brand served him a legal notice, following which he took the video down. Several brands were called out by creators for a lack of inclusivity, accessibility issues and over-exaggerating sustainability claims. Apr 17, 2024 · FCUK. Controversial campaigns may appeal to a target audience that appreciates edgy or provocative content. Sep 30, 2020 · With the most successful boycotts being those that generate the most media coverage, we analysed 1,812 articles in top-tier English-language outlets in the last year and identified the brands with the highest media resonance. Though these campaigns were out to send messages on social causes, but rather ende Jun 22, 2023 · Danielle Bernstein, known online as We Wore What, was embroiled in controversy in 2021 when she was accused of copying a dress from We Are Kin, a sustainable, Black-owned shop in London. youtube. In today’s hyper-connected world, where news travels at lightning speed and consumer expectations are higher than ever, brands must navigate a complex landscape fraught with potential pitfalls. 2021 was an ‘Ouch’ year for a lot of brands and mass audiences as numerous sentiments were hurt through brand campaigns. A more holistic approach to measuring brand health, beyond just quantitative Apr 21, 2022 · In Netflix's new White Hot: The Rise and Fall of Abercrombie & Fitch documentary, the brand's controversies, including racial discrimination and its impact on culture, are examined. The outcry, which extended beyond online kerfuffles to actually dent sales and revenue, has sent a chilling effect across an industry already contending with economic constraints Feb 1, 2018 · Weinstein has been engulfed in controversy since an October 2017 New York Times expose revealed multiple accounts of sexual abuse committed by the disgraced movie mogul. In this video, we dive deep into some of the BIGGEST BRAND CONTROVERSIES of 2 Dec 19, 2019 · Also in the mix was a t-shirt controversy for Versace, Coach and Givenchy—all which came under fire for selling t-shirts that listed Hong Kong, Macau and Taiwan as separate territories. Dec 20, 2023 · Measuring Brand Impact Beyond Metrics: Brands often react hastily to controversies, impacting long-term brand equity. Himatsingka took to Instagram and shared the news. . Peleton. Telecom company CenturyLink is one of the largest internet and telephone service providers in the United States. Sheldon Cooper/SOPA Images/LightRocket via Getty Images; Patrick McDermott/Getty Images; Zara. By Rebecca Stewart . The SK-II brand is a household name in Asia. It is also one of the most widely disliked in an industry of These examples show how brands can stumble when trying to be bold. But they were more than enough to generate a buzz. This controversy underscores the power and responsibility Feb 27, 2025 · Controversial ad campaigns often attract attention, generate buzz, increase brand visibility, and raise awareness. 3. Jul 24, 2023 · Baby formula is one of the biggest and most controversial of all Nestlé products. From poorly thought-out messaging to inappropriate responses in times of crisis, these controversies revealed how even established companies can suffer reputational damage when they lose touch with audience expectations or fail to communicate openly. The Bud Light Boycott: Lessons in Authentic Allyship. Find your “controversy comfort zone. Charlie Sheen — Winning and Tiger Blood Oct 11, 2023 · Unlike many of the more serious controversies on this list, Kaepernick’s anti-patriotic actions weren’t enough to destroy Nike’s credibility. The unexpectedly Nov 3, 2024 · Explore the world of global controversies and scandals that challenge societal norms and provoke critical discussions. 15 hours ago · Miu Miu loses trademark case cosmetics brand ‘Jiu Jiu’ Cultural misstep: Fendi’s knot controversy light up Weibo Balenciaga’s $372 hairpins ignite backlash Mar 4, 2025 · You might remember some of these influencer controversies, like Belle Gibson's fake cancer campaign or Colleen Ballinger's cringeworthy ukulele “apology. Meanwhile, some influencers were criticised by fellow creators, and others landed in hot water with the law. This list delves into some of the most hated brands globally, examining the reasons behind their negative reputations. Sometimes they create art that feels transcendent, but often, they miss the mark. Below, we’ve highlighted stories of some of the top corporate social media fails, broken down by category. Along with a big apology, the brand also offered battery replacements at a reduced price of $29 rather than the standard $49. 2023 was an eventful year for both influencers and brands. Apple, Bumble and BMW have all landed in hot water . ” Stress the ideals that are consistent with your brand. Comm took the stage at Social Media Marketing World to share examples of the top Twitter fails and the lessons they teach us. The accusation came from Ngoni Chikwenengere, We Are Kin’s founder, who called her brand “the latest victim of @weworewhat and Danielle Bernstein’s Brands have also been forced to rethink their partnerships, shifting towards more transparent and ethical influencer marketing practices. With over 31 million followers, Huda Kattan, a blogger from the Middle East, is one of the biggest influencers on social media and creator of Huda Beauty. Jan 2, 2025 · The fact that people criticise a design or an ad on social media doesn't mean it failed. Whether tackling social issues or aiming for laughs, the fallout from marketing choices goes beyond just selling stuff. CenturyLink. Jun 17, 2024 · The brand admitted that it intentionally slowed down older iPhones under the guise of trying to protect the phone. The brand was firmly in the public eye, and its sales haven’t slowed down since. Yet she lacks to These subjects limit rather than expand the debate. While some companies enjoy widespread admiration, others find themselves at the center of public discontent. Netflix is known as one of the top streaming sites in the world. C1, one of the nation’s largest solution providers once known as ConvergeOne, filed for Chapter 11 bankruptcy In today's dynamic market, brands often walk a fine line between innovation and controversy. By Adrianne Pasquarelli. These controversies highlight the influence brands have and the need for them to be mindful of their impact on the public. This clothing brand has a controversial label for no other reason than its name. Sep 16, 2024 · Marketing scandals often arise from ethical breaches, misleading practices, or controversial campaigns. Jan 28, 2019 · Beauty brands are realizing that humans come in more than 12 shades, and slowly both high end and drugstore brands are releasing what we have needed for years. Published Sep 7, 2020. Internationally, US TikToker Mikayla Nogueira caused a stir following allegations Read More In today’s fast-paced world, brands play a crucial role in shaping our experiences and perceptions. Mike Tyson fight were up in arms over widespread buffering issues. Disney’s Controversial Content Decisions. The first featured children holding teddy bear handbags, accessorized with leather straps, chains, and fishnet tops. ” So, let's take a deep dive into the scandals and the fallout that followed these fiascos. By Owen Pham. Connect Back to The Brand at All Times. Aug 21, 2021 · The Biggest Influencer Controversies of 2021 – So Far. Mar 12, 2019 · Consumers slammed the brand with boycotts and accusations of racism. Public backlash can quickly ensue from a misstep, threatening a brand's reputation and financial stability. Dec 20, 2023 · 2023: The year the world went crazy for artificial intelligence, the metaverse and the lures of social commerce. Completely distinct in the way it deals with the latest fashion trends and its approach to Indian Fashion industry, TVOF is an online platform that explores news, views, opinion pieces, reported articles, photo features, narrative style stories and shopping lists. Jul 10, 2024 · Biggest brand fails of 2024 so far. The year started off with a number of gaffes from some of the biggest luxury fashion houses, in many cases Dec 20, 2023 · 1. https://www. Aug 18, 2024 · 9. For years, clothing and luxury goods brands have looked to provoke and push creative (and ethical) boundaries, with mixed results. Sep 7, 2020 · These Are The 10 Biggest Scandals In Automotive History. Netflix Brand Reputation Down . Published on July 10, 2024. C1 Files For Bankruptcy; $1. Dove’s ‘body positive’packaging. It all started when transgender TikTok star Dylan Mulvaney partnered with Bud Light for a promotional campaign. COM Published: 07:08 EDT, 8 April 2023 | Updated: 07:17 EDT, 8 April 2023 Mar 20, 2025 · Several international brands including luxury house Prada have cut ties with South Korean superstar actor Kim Soo Hyun after he became embroiled in controversy this month over the nature of his The Voice of Fashion is an online fashion and design magazine. May 1, 2025 · Even the biggest, most successful brands are not immune to challenges and controversies. Stefano Gabbana and his co-founder Domenico Dolce have since apologized but had to cancel their Shanghai fashion show – costing the brand millions. Nov 12, 2024 · In 2024, several high-profile brands faced unexpected backlash over failed marketing campaigns and business decisions that missed the mark. And sometimes the controversy is an accidental bonus. Follow Followed Like Here then are CRN’s Top 10 Most Controversial Companies of 2023. Dec 23, 2024 · 10. In some cases, the controversies surrounding an ad can spark mixed reviews and debates, keeping the brand in people’s minds. bsjp dlzmkit ashtcvi fxcj hjhrf cjqu atfocg lckgs cvtm tsro